Case Studies
Customer Problem
Freight brokers lack reliable, real-time market data to make informed decisions about carrier selection, capacity, and pricing.
Existing tools often rely on outdated or self-reported information, making it difficult to verify carrier activity, understand actual market rates, and identify pricing opportunities or network gaps.
Without accurate, transaction-level insights, brokers struggle to source capacity efficiently and make confident, data-driven decisions.
Customer Problem
OTR’s existing onboarding experience relies on outdated workflows and an information architecture that no longer aligns with modern UX standards. The OTR Mobile App averages 17.7K visitors per month, including approximately 1,200 new visitors, presenting an opportunity to convert more users into active customers.
Redesigning the onboarding journey with intuitive navigation, clear progress indicators, and a more direct path to completion can reduce registration friction, help users access invoicing and financial services sooner, and drive customer acquisition and growth.
Customer Problem
OTR’s existing invoicing experience is outdated and requires a comprehensive UX redesign to introduce more efficient, streamlined workflows. Carriers need an end-to-end invoicing solution that enables them to submit invoices and receive payments directly through OTR, eliminating the need to collect payments from brokers.
They also expect in-app access to dedicated customer support, 24/7 transaction processing, and unlimited monthly invoicing to support their business operations without unnecessary restrictions.
Customer Problem
Carriers lack a streamlined, intuitive way to discover, review, and evaluate broker bid requests within the OTR Mobile App. Without a clear structure for presenting essential load details and bid information, carriers may struggle to assess opportunities quickly and make informed bidding decisions.
This creates an opportunity to improve bid visibility, simplify the evaluation process, and increase carrier engagement with broker opportunities.
Customer Problem
The State Department currently relies on an outdated legacy platform to conduct annual performance reviews for both Foreign Service and Civil Service personnel.
Users consistently report that the system is cumbersome, unintuitive, and fragmented. Completing evaluations is time-consuming, largely due to inefficient workflows, excessive cognitive load, and repetitive instructional content.
Customer Problem
Customers currently do not have a go-to hub to handle daily tasks and retrieve insights to interpret and apply data regarding benefit enrollments for employees. There is a business need for a dashboard that can summarize data and serve as a launch pad to complete assigned tasks. In addition, customers need a tool that allows them to take action of critical issues, as well as monitor enrollments and other events.
Customer Problem
Benefits practitioners lack a way to automatically calculate deduction amounts, deduction codes, and other relevant details when processing payroll. They need this capability built directly into the Benefits Dashboard, along with the ability to view and correct any errors that block processing.