Petite Provisions

What is Petite Provisions?
Petite Provisions is an organic baby food delivery service designed for busy parents who want to feed their children healthy, high-quality meals.

Petite Provisions offers a comprehensive assortment of organic meals and snacks for your growing baby, from stages one to three, delivered right to your door. 

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Project Deliverables:

  1. Design a desktop site.
  2. Develop a clickable prototype to be shown to stakeholders, investors, and to be tested by focus groups.
  3. Create a site homepage for subscribers to sign-up for a newsletter.

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Why Petite Provisions:

  • Research tells us that nutrition is critical during the first thousand days of a baby’s development; from conception through their second year.
  • Children cross huge developmental milestones and need key nutrients to fuel their growth.

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Why go organic?

  • Organic baby food products are in demand due to its many benefits.
  • It contains no chemicals, pesticides, preservatives, hormones, or antibiotics.
  • Many stipulations govern the manufacture, packaging, and labeling of organic baby food.
  • All the cereals must be grown without using chemical fertilizers or pesticides.
  • Dairy and poultry products are derived from livestock, which are fed organic feed and not administered growth hormones.
  • The foods, once prepared, contain no preservatives, artificial flavors or colors, or other additives.

Petite Provisions’ baby food is divided into 3 three stages:

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What does the research say?

  • The top four emerging trends driving the global baby food and infant formula market are:
    • Packaging and innovation
    • Growing popularity of organic baby food
    • Expansion of product portfolios by vendors
    • Increase in online purchasing

and

Millennials are the largest population of consumers who buy baby food online.

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What about the competition?petite-provisions-images-007

To create our persona’s we concluded that women were most likely to purchase baby food online. We arrived at this conclusion by analyzing data from a Google Data Pull regarding online shopper demographics.group-2

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The next step was user research. We interview several moms, and compiled key takeaways from our conversations.

  • Demographics of 65K-80K were willing to spend more on the baby food their child preferred, or on better quality organic or all natural foods.
  • Moms had babies that developed at a different pace then set stages. They ordered multiple stage items at any given purchase.
  • Moms wanted the option of a variety/sampler pack before purchasing food in bulk.
  • Average purchase order sizes ranged from 6-10 packs of individual flavors, and combo packs of 20-24+ with the option to mix and match flavors.
  • Moms purchased baby food based on serving sizes and number of servings. Were not concerned about set meal times in terms of breakfast, lunch, or dinner.
  • Most Moms liked discounts for bulk purchases, reward programs, and coupons.
  • Purchasing frequency ranged from every 2 weeks to every month.

With out key takeaways, we developed the following personas:

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For the official site design we started with our Trial Pack user flow:slice-1

Then we continued with our Return-User user flow:

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Next was the Check Out user flow:

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Once we developed our user flows, we were able to create a layout for a site map.

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As we delved into the site design, we started with sketches, which soon morphed into our official site.

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Below is the official Style Guide which details the color, font, and typography of our site.

petite-provisions-images-013After we completed our site design, and completed the first iteration of the clickable prototype, it was necessary to conduct some user testing. Below is a direct quote from one of our users.

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For the clickable prototype, the user was tasked with the following:

  1. Sign-up Sarah and Chase for trial packs. Then add 1 pack of Stage 2 Squash and Zucchini. Also, add 1 pack of Stage 3 Cheddar Pancetta Mini-Quiches then checkout.
  2. Log-in and edit Sarah’s Box, removing Stage 1 Apricot and adding Stage 2 Strawberry Banana.
  3. Log-in, and change the delivery schedule to every 3 weeks.
  4. Log-in and add a 1 pack of Stage 2 Squash and Zucchini to your next order, then checkout.

Going forward we intend to develop a tablet version of the Petite Provisions site, as well create an app for Petite Provisions.

Feel free to explore the final version of our prototype: https://invis.io/EPAH7ZSJ7. Enjoy!

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